“When your skin is sensitive, every choice becomes careful.”

For as long as I can remember, I’ve had to read every label, double-check every ingredient. Even something as common as vitamin C could sting or break me out when my skin was fragile.

I kept wondering—wasn’t there a way to create skincare that was both safe and effective for everyone, every day?

Just like a healthy daily meal matters more than the occasional supplement, I believe basic skincare—the kind you reach for every morning and night—should be what truly protects and strengthens the skin.